Social and political conflicts are increasingly played out on the screens of media culture, which display spectacles like sensational murder cases, terrorist bombings, celebrity and political sex scandals, and the explosive violence of everyday life. Political and social life is also shaped more and more by media spectacle. We can identify this phenomenon as a media spectacle, Douglas Kellner makes an interesting reflection about it: Making my money rapping over techno rave” while in the videoclip a little boy breaks the headphones and the man lives in a completely poverty which we can interpret as the expensive headphone not having value to them, but even living in poverty they can see art in the worst things or see how those things can make art and a strong visual clip with a strong song. Dre Beats headphones, when I get home I lounge on my Zef throne. The contrast of what the lyric, performed in English, Afrikaner and Xhosa, says is a strong critical alert, at some point of the lyric they say “ Get everything for free like Dr.

Working with the white people from South Africa poverty issues, Ballen and Die Antwoord show how this could turn into art. But if you believe in creativity and liberalism why thinking this is craziness? Why is this craziness? Why don’t we let it grow? (BALLEN, free translation). When you are on that kind of place you can think this is craziness. I used to be in dangerous and violent places, sometimes everything was a matter of life and death. They were really poor or indifferent, people that didn’t had access to education or they were just chaotic.

When I started to photograph here, I used to visit homes that the parents let their children paint the walls and there were some weird things all over the way. In an interview that I found on the virtual magazine called Vice, Ballen talks about the human being condition: With some disturbing elements they’ve created a scenario that can represent the life of some poor south African white people. 15-16) This is exactly what happens in I fink u freeky, the videoclip was a work from Die Antwoord in partnership with the photographer Roger Ballen. Working on the concept of semiotics we can clearly see the work that the band have brought to light – or darkness! “The process of semiosis means that we stitch the signs together It is similar to the process of metaphor in writing or speech, in which two otherwise unconnected ideas are syntactically linked and thus bleed into each other each takes on some of the meaning of the other”. The second element is the name of the band Die Antwoord which is also in Afrikaner language and means “the answer”, bringing the idea that they are the answer to something or someone and we can consider the videoclip I fink u freeky an answer of those artists to our society. The first element is the double signs replacing the “ss” on the name Visser, written like Vi$$er, making an apology to money, we can consider the idea of this money signs linked to the zef ideology, which in Afrikaner means an idea that you can be poor but stylish and extravagant. Right on the moment we spell the name of the band and take a look at the name of the components, some elements can call our attention. With strong visual elements on the videoclips Die Antwoord works in a peculiar way. The components are Watkin Tudor Jones also known as Ninja, Anri du Toit also known as Yolandi Vi$$er and the DJ Hi-Tek.

Die Antwoord is an alternative hip-hop South African band that had its origins in Cape Town.

I fink ur freaky